2btube, a Spanish Media Group specialised in connecting with young audiences, and You First Sports, joined forces to launch ‘Knot’, a joint project to offer audiovisual services to creators, right-owners and brands.
Knot combines 2btube’s technology and specialisation in creation and content management, with the experience of You First Sports in sports marketing; and aims to become the preferred agency in sports content for digital platforms generating new audiences through the representation, creation and professional management of YouTube channels and other social media platforms.
In addition, Knot will offer services that includes production, distribution, monetisation and protection of audiovisual content, combining the channel’s profitability with digital rights protection.
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