RYFT is a full service esports agency and advisory created by experienced esports and sports executives to propel the industry into the mainstream. RYFT helps organisations and brands expand within the esports ecosystem. The company, which has its HQ in Shanghai, has both Western and Chinese roots, making it one of the only agencies able to successfully operate in both the West and in China.
RYFT partnered with YouFirst Sports in 2019 to expand global operations and services.
After a Neurofan consultancy and the Price testing with the main leagues in Spain, Campofrío decided to enter sponsoring La Copa LVP (main League of Legends cup) and Dreamcup (main amateur league) as a first step. To complete the action plan, You First decided to activate Snack’in sponsorship around the world of Esports. To do so, we proposed to sponsor a Content Creator (Sinapsis) of one videogame that had lots of hype in that moment (Apex Legends). We are doing weekly videos with him that include product placement and water mark in the lower right side corner. To finish the activation, we decided to create the first amateur Apex Legends tournament in Spain with a final price of a trip to Korea.
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