You First manages all logistics involved in a wide variety of event – including creative concepts, content production, implementation, people aspects etc) with the objective of realizing clients specific event objectives and targets (B2C) or to better support their relational marketing (B2B)

Our experience extends to event management across many continents – and can include event management activation at a club or team throughout a season – or for a large international tournament with demanding schedules and the requirement for strong fan activation – both real-time and on digital.

You First has strengthened its capabilities with Eventologies, a division specialized in sports traveling and VIP, consulting, organization, and development of corporate events. For more information: 


You First Sports organizes one of the world’s most prestigious amateur golf circuits, the BMW Golf Cup International. The qualifying tournaments are held throughout Spain. The winners of each tournament are selected to take part in the National Final that takes place in the month of October.


You First Marketing Madrid and AECC worked together to organize a 4 or 10 kilometer race against cancer, which included a children’s race as well. The goal of the race was to increase social awareness, raise funds for cancer research, and to give support to patients and their relatives. You First was responsible for the race’s communication plan design and development, further activation of the project, and the race’s final reports.


You First Marketing designed a loyalty program for several cities. Furthermore, they organized and supervised some exclusive events and VIP experiences.


You First Marketing organizes for Sigma’s employees an incentive trip to Madrid, Seville, Morocco, and Istanbul.