You First has strengthened its capabilities with Goodform, a company specialised in Data & Insights, CRM and Campaign Strategies that allows its clients to easily analyse and understand their audiences across multiple channels and touch points.

Formula 1 Fan Voice

Goodform created and launched an online global research community providing open channels of communication with fans to allow their voices to be heard – the Formula 1 Fan Voice, a tool that allows over 100,000 fans from over a hundred countries to participate in polls (4M responses) and surveys (2M responses).

English Football League

Goodform has partnered with the EFL for over 7 years now, powering the vital iFollow OTT service with automated campaigns, integrated data analysis methods and supporter research. As a result, Goodform has helped to generate over £42M in revenue for EFL clubs during the 20/21 season, through regular supporter surveys covering streaming behaviour, supporter engagement and brand awareness, as well as weekly automated email marketing campaigns and reports across 58 clubs.