We offer leading brands the experience and expertise to implement projects that generate strong value and maximize the return on sponsorship agreements.
FC BARCELONA KING’S CUP FAN ZONE
You First Marketing created the FC Barcelona’s Fan zone activation plan that was held in Madrid to celebrate the King’s Cup Final. YF was in charge of the creation of the Brand idea, the design of the Fan Zone and also the proposal of sponsors’ activities. Moreover, YF was responsible for the logistics part of the event.
BIMBO GLOBAL ENERGY RACE
The Bimbo Global Energy Race (3, 5 or 10km) takes place in 22 countries around the world at the same time, on the same day. You First Marketing organizes the races in Spain.
PAK & MANCHESTER CITYT
You First Sports Marketing Shanghai advised PAK, the lighting company leading in China, to sponsor Manchester City. We also activated the online and offline campaigns and implemented the incentive plans and trips from China to the UK.
After a Neurofan consultancy and the Price testing with the main leagues in Spain, Campofrío decided to enter sponsoring La Copa LVP (main League of Legends cup) and Dreamcup (main amateur league) as a first step. To complete the action plan, You First decided to activate Snack’in sponsorship around the world of Esports. To do so, we proposed to sponsor a Content Creator (Sinapsis) of one videogame that had lots of hype in that moment (Apex Legends). We are doing weekly videos with him that include product placement and water mark in the lower right side corner. To finish the activation, we decided to create the first amateur Apex Legends tournament in Spain with a final price of a trip to Korea.
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