As digital evolves, so does You First Sports and the digital solutions that we bring to some of the world’s leading organisations. With strategy and activation part of the digital offering, You First Sports is a leader in sports and entertainment.
You First Sports created a strategic plan to differentiate Continental from its competitors, to increase its notoriety and to be the first option to buy among its potential audience. We have increased its Social Network’s community, its amount of interactions and engagement. We also manage posts, control the online reputation of the brand and respond to possible crises through an action protocol. We also create and design the posts.
Alyssa Carson is the youngest crew member preparing to go to Mars in 2032. Nautalia created the #QueridaAlyssa campaign to invite her to discover our planet before going to Mars.
You First Sports managed the entire digital part of the campaign through Nautalia’s social networks, taking care of the microinfluencers campaign, tracking, paid media, and the management of the ads in the media.
AMAYA’S VALDEMORO CHALLENGE
Amaya Valdemoro’s challenge, held during each Euroleague stage since January 2018, consisted in releasing a video through her social networks, in which she asked a question about the match of the day, challenging different celebrities, fans and consumers at the same time to answer it.
Many different celebrities have appeared in these videos: Dani Martínez, Antoni Daimiel, Marc Bartra, Serge Ibaka, Ona Carbonell, Rafa Nadal… All of them and many more, accepted the challenge and gave their forecast for the match of the day.
In every stage there was a challenge, a celebrity and a winner to go on a trip for two people to the Final Four. In total there were 14 challenges, 15 celebrities and 32 winners.
We backed Herbalife and Sportlife’s challenge with Noemí de Miguel, movistar+ reporter and F1 host. We chose her to run a Marathon to promote healthy life and sports. She trained for two months, preparing for the race with the help of Martín Giaccheta and the nutrition advice from Herbalife. Sportlife shared the footage on its digital platform and when the challenge was completed, in Cape Town, it came out as the cover of its magazine.
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