PortadaDIGITAL

DIGITAL & SOCIAL NETWORKS

As digital evolves, so does You First Sports and the digital solutions that we bring to some of the world’s leading organisations. With strategy and activation part of the digital offering, You First Sports is a leader in sports and entertainment.

SOCIAL NETWORKS

You First Sports created a strategic plan to differentiate Continental from its competitors, to increase its notoriety and to be the first option to buy among its potential audience. We have increased its Social Network’s community, its amount of interactions and engagement. We also manage posts, control the online reputation of the brand and respond to possible crises through an action protocol. We also create and design the posts.

NAUTALIA

Alyssa Carson is the youngest crew member preparing to go to Mars in 2032. Nautalia created the #QueridaAlyssa campaign to invite her to discover our planet before going to Mars.

You First Sports managed the entire digital part of the campaign through Nautalia’s social networks, taking care of the microinfluencers campaign, tracking, paid media, and the management of the ads in the media.

AMAYA’S VALDEMORO CHALLENGE

Amaya Valdemoro’s challenge, held during each Euroleague stage since January 2018, consisted in releasing a video through her social networks, in which she asked a question about the match of the day, challenging different celebrities, fans and consumers at the same time to answer it.

Many different celebrities have appeared in these videos: Dani Martínez, Antoni Daimiel, Marc Bartra, Serge Ibaka, Ona Carbonell, Rafa Nadal… All of them and many more, accepted the challenge and gave their forecast for the match of the day.

In every stage there was a challenge, a celebrity and a winner to go on a trip for two people to the Final Four. In total there were 14 challenges, 15 celebrities and 32 winners.

HERBALIFE

We backed Herbalife and Sportlife’s challenge with Noemí de Miguel, movistar+ reporter and F1 host. We chose her to run a Marathon to promote healthy life and sports. She trained for two months, preparing for the race with the help of Martín Giaccheta and the nutrition advice from Herbalife. Sportlife shared the footage on its digital platform and when the challenge was completed, in Cape Town, it came out as the cover of its magazine.

WORLDWIDE NETWORK

Argentina

Buenos Aires

Avd Las Heras 2484 14A Capital Federal Buenos Aires + 54 11 4315 1775

Chile

Santiago de Chile

Estoril 50, oficina 903 Las Condes Santiago, Chile +56 9 63037036

China

Shanghai

Room 407 4th floor No. 71 West Suzhou Rd. Jingan District Shanghai, China +86 216289 8033

France

Nice

535, Route des Lucioles Les Acqueducs B3 Sophia Antipolis 06560 Valbonne

Paris

62 Boulevard Barbès 75018 Paris

Italy

Milano

Via Tiziano 32 20145, Milano Tel. +39 02 00694540

Mexico

Mexico City

Lamartine 238, Piso 6 Polanco, Ciudad de México +52 555245 0120

Morocco

Rabat

4 Rue Oued Ziz-Place Ibn Yassine CP 10000 Rabat

Spain

Barcelona

Avenida Diagonal 482 4º 3º 08006 Barcelona
+34 93 218 93 82

Bilbao

Calle Pablo de Alzola 2, 3º Izquierda 48012 Bilbao

Madrid

Calle Maestro Ripoll 9 28006 Madrid
+34 91 700 04 88

Seville

Avd. República Argentina nº 24, 4ºC 41011. Sevilla.
+34 954 990 680

Turkey

Istanbul

Büyükdere Cad. Yapı Kredi Plaza C Blok NO:40-41 Levent 34330 Istanbul +90 212 317 4132

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