ABOUT US

You First Sports is an international sports marketing and athlete representation agency, established in Madrid in 2002 and today with a network of 21 offices in 12 countries.

You First teams support organisations and right-holders globally to activate sports & lifestyle partnerships. We are experts in engaging audiences, building brands and creating value – working to create effective and impactful campaigns for our partners.

As a company, we are based on three pillars: vocation of service, professionalism and being truly global. We are passionate, experienced and client driven.

Our services include large event management, sponsorship strategy and activation, content production, digital and social media and influencer activation. We maintain strong relationships with rights holders and clubs to ensure that we are recommending the best partnerships to meet our clients business objectives. 

In 2019, Forbes recognised You First Sports as the 17th most valuable sports agency globally, as well as being the leader in Spain and the 10th largest firm in Europe.